As a business owner, imagine waking up one day to find out that your company has fallen victim to a cyber attack, and your customers’ sensitive information has been compromised. This nightmare scenario recently happened to Burton Snowboards, a leading snowboard maker in the industry.
In February, Burton Snowboards experienced a “cyber incident” which led to a system outage and forced the company to cancel online orders. The company had to quickly advise customers to visit brick-and-mortar stores or use their online rental program instead.
To investigate the breach, Burton hired external forensic experts. They found that a limited number of files and folders were potentially accessed or taken by an unknown cybercriminal. The compromised information may have included customers’ names, Social Security numbers, and financial account information.
It’s worth noting that, according to Burton’s privacy policy, its website is 100% PCI compliant, meaning that credit card details or bank account numbers should not be saved or held by Burton.com at any point during the order process.
How Burton Snowboards Responded to the Breach
In the wake of this incident, the company reset the passwords of accounts linked to affected customers. Burton also notified the relevant state and federal regulators, as required by law. Furthermore, they reported the incident to law enforcement and will participate in any criminal investigation into the matter.
As a leading snowboard brand, Burton Snowboards operates in thousands of stores worldwide, with its headquarters in Burlington, Vermont, and offices in countries such as Australia, Austria, Canada, California, China, and Japan.
We reached out to Burton Snowboards for more information about the February incident, but they have yet to reply.
Why This Matters to You
You might be wondering, “What does this have to do with me and my business?” The truth is, cyber attacks can happen to anyone, and they can have devastating consequences. In the case of Burton Snowboards, the breach not only impacted their customers’ trust but also disrupted their operations and sales.
As a business owner, it’s crucial to take cybersecurity seriously and invest in the right measures to protect your company and customers. Don’t wait until it’s too late.
What You Can Do to Protect Your Business
It’s time to take action and ensure that your business is protected from cyber threats. Here are a few steps you can take:
- Invest in cybersecurity tools and services to protect your network and data from unauthorized access.
- Train your employees on cybersecurity best practices, such as using strong, unique passwords and being cautious with emails and attachments.
- Regularly update your software and hardware to patch any known vulnerabilities.
- Consider working with a cybersecurity partner, like ZZ Servers, to help you assess your risks and implement the right measures to protect your business.
At ZZ Servers, our mission is to help businesses like yours safeguard their valuable data and stay ahead of cyber threats. Don’t leave your business vulnerable to cyber attacks – contact us today to learn how we can help you protect what’s important.
